MARKETING Assignment Example | Topics and Well Written Essays - 250 words - 2

MARKETING - Assignment Example hey are planned to help bring relief to working families at the start of the new school year, and also to encourage people to shop in their local stores and spend money. This study looked at the customers and their view of the tax holiday. It aimed to find out if the tax holiday influenced the decision to shop or not, and to identify what kind of customers were most influenced. The research approach used was a survey and there is a copy of the questionnaire attached to the article. It has two parts. The first part contains demographic questions, and the second part contains Mall questions. The questions are very simple, mostly requiring only a few words, and the second part uses two questions with 7 point Likert scale. The sample size is 710 shoppers entering a shopping mall in 2004. The contact method used is defined as â€Å"mall intercept survey† which means that university students were used as researchers to distribute the survey. They intercepted the shoppers and asked them to complete the questions. There was a small $3 dollar voucher reward for completing the study. Because of the nature of the shoppers in Texas, the survey was available in English and Spanish. Mogab, John W. and Pisani, Michael J. â€Å"Shoppers’ Perceptions of the State Sales Tax Holiday: A Case Study from Texas.† American Journal of Business, Fall 2007, 22 (2) pp. 45-56. Available online at: