BRAND MANAGEMENT & RESEARCH Essay Example | Topics and Well Written Essays - 2500 words

BRAND MANAGEMENT & RESEARCH - Essay Example Brand name and image of the company is so important and its implications are so far reaching that it cannot be ignored. It explains the fact that why managers today put so much emphasis on positioning and branding the organization. This paper aims at studying the effectiveness of the brand â€Å" UGG† with special reference to the three major criteria brand value, brand image and brand positioning. Brand is a connection between brand owner and the customer. So this paper aims to analyze the effectiveness of brand from the perspective of both. The strengths and weaknesses of the brand will also be analyzed. UGG  ® The history of UGG  ® registered trade mark of Australia began in 1978, when Brian Smith, a young surfer, introduced his sheep skin boots in California and became popular among surfers. It was acquired by Decker’s outdoor corporation in 1995. In the next couple of years product line grew to include two boots, four slippers, and a few casuals. It was only in 1998 that UGG  ® came in the list of the world’s finest footwear. UGG  ® was positioned as the high end luxury product and brand and a matching appropriate marketing and distribution strategy was adopted. This high end product, symbol of luxury and comfort, soon started expanding beyond Australia and beaches of California. In 2003 it was named brand of the year in footwear news. The brand promise of UGG  ® is accessible luxury. Their products fit into the everyday life of the customers. Their products are fashionable, comfortable and yet attainable and that explains their philosophy. The target customers are those people who value luxury, comfort and highest quality footwear. The quality is ensured by using the highest quality of leather, suede and world’s finest sheepskin. Their mission statement is â€Å"UGG  ® Australia markets the premier brand in luxury and comfort.† UGG has their concept stores in North America, Europe and Asia Pacific. Apart from that they have their own authorized retailers and authorized online retailers almost all over the world (UGG, 2011). Brand Value Today’s world is flooded with brands. We have witnessed the branding of almost everything around us including people. Even places, institutes, events, literally everything is branded. The list also includes intangible products such as cyber brands. Building brands is not enough because it not only raises expectation and demands from the customers but the brand has to live up to the promise (Parameswaran, 2006). Same is true for UGG brand that now represent the sheep skin boots in over 100 countries. Ugg has been the generic name for sheepskin boots in rural Australia and New Zealand since 1920’s. In this globalized world where businesses and consumers are separated, brands act as an important communication tool. A brand is an aura that surrounds any product or service and creates the differentiation criteria for the customer from the competi tors by communicating the benefits of the products and services. UGG represents luxurious and quality sheep skin shoes etc. Brand communication which emphasizes on the holistic nature and brand value takes into account all the communication channels and the audiences. In this model CEO is the ultimate brand manager, who also defines the long term strategic direction of the brand. It is the job of the brand manager to ensure the closest match between customer expectations and the band promise. It is the unique balance and the

Postwer and Recent Higher eduction Research Paper

Postwer and Recent Higher eduction - Research Paper Example The best part of this period was the formation of Students for a Democratic civilization in Michigan which solely focused on schools being social agents and uplifting the society. Most of the student groups that were formed during this period focused on societal issues such as fighting racism, pushing for integration and calling for the halting of state-led education (Wechsler, 2007). One of the largest student strikes occurred in May and June of 1970 which was in response of the Kent State Shootings and when America invaded Cambodia. During the early 1980s numerous formal groups brought together neoliberal models of various student activism across the nation mostly from the campuses. The Campus Outreach Occasional League is credited for the identification and championing of the vast interests in service amongst the higher education students. Student activism also rose during the 1990s as the neoliberal population service policies were ushered in by Bill Clinton (Thelin, 2011). There was also the renaissance of populist student activism which was against standardized teaching and testing. They also pushed for radical changes to ensure their sustainability by pushing for leadership changes and education policy and

Federal Government of the United States and Real Estate Essay Example for Free

Federal Government of the United States and Real Estate Essay She is the editor and publisher of the widely respected computer newsletter Release 1. 0. She served as a reporter for Forbes Magazine for four years and is a chairperson for the Electronic Frontier Foundation. She is on the board of the Sante Fe Institute and the Global Business network and the Institute for East/West Studies. Dysons view on cyberspace regulations is that government regulations are counter productive and virtually impossible. I agree with her in that cyberspace is a new frontier of learning that cannot single handedly be controlled by the U. S. government. Our society needs to implement our own powers of individual responsibility in this wonderful, enlightening, yet sometimes detrimental intellectual frontier. Dyson compares how cyberspace is virtually the same as real estate. She states that â€Å" you could think of cyberspace as a giant and unbounded world of virtual real estate†(420). The key words in her observation are the words that Americans have a deep love for in their genes and psyche: an unbounded world. Thats what cyberspace is. It is even bigger than that; it is an unbounded new frontier! And we can explore this unbounded new frontier from any comfort that suits us. Cyberspace is like any really great book one can go any where he or she wants to go, be whomever he or she wants to be, learn whatever he or she cares to learn about, and be fascinated beyond ones limits of imagination, all from the comfort of an old, beloved, beat-up, Lazy Boy recliner! One can explore every interest, curiosity, desire to learn about unknown people, places, things, with the touch of his or her fingers. However, with all new frontiers there are dangers and drawbacks. Referencing Dysons analogy to cyberspace and real estate, some places, such as parks, are made for everyones enjoyment. Some real estate areas are made for home residences. Some for business enterprises that everyone can enjoy. And then there are some real estate areas that are not appropriate for children. Cyberspace is no different in this way than real estate , books, pictures, magazines, or people and the things they say and do. Some web-sites are set up for children and are wonderful educational tools to help them expand their minds, imaginations, hearts and souls. Some web-sites help educate people and improve their lives in ways that they could never afford the money or the travel time otherwise. Some web-sites allow us to learn ways that we can help others through donated dollars, kind words, material possessions, etc. Then there are places in cyberspace that represent the darker side of humanity just as in the places, books, people, deeds, in the terrestrial world. This dark side of humanity is what we all want to protect our children from. But how? The use of censorship in the United States of America is unconstitutional and the government censoring of cyberspace should never happen. Cyberspace is a place where a person has the freedom to choose where they want to go and what information they want to access. In America, it is unconstitutional to ban books because of offensive content. Our citizens will just choose not to read the book. However there are those who want to censor cyberspace because of some of the offensive sites. There have been many reform bills proposed by lawmakers in the U. S. Senate and House that have tried to protect children from cyberspace. Cyberspace is a new frontier for every being on our earth. Some countries will censor the cyber world just as they censor their own citizens and their choices. However, people in America do not tolerate censorship. They understand the concept of personal responsibility. Where a person chooses to go in cyberspace is his/her own destination. Ultimately in all aspects of life, we are free to choose our destinations; with the books we choose to read, the lessons we choose to grasp, and the cyber sites we choose to visit. Dyson states that â€Å"Cyberspace isnt a frontier where wicked people can grab unsuspecting children, nor is it a giant television system that can beam offensive messages at unwilling viewers†(420). We must protect cyberspace from censorship just as fervently as we protect free speech. Cyberspace will ultimately rule itself just as any free enterprise system must do in order to be successful. Some sites offer free information that is available to anyone. If the information is interesting to an individual and is valid, then the site will probably be successful and attract many viewers. However, if a site is full of offensive material that is inappropriate to children, it is up to the server to restrict the viewers. There are moderators in the cyberspace world who monitor web-sites, as well as the information presented. Cyber communities exist just as actual communities do. There are communities of family and children oriented web-sites, of young singles oriented web-sites, and there are communities of porn oriented web-sites. The success of each site depends on how it conducts itself: self-rule. â€Å"In the near future, explorers in cyberspace will need to get better at defining and identifying their communities. They will need to put in place-and accept-their own local government, just as the owners of expensive real estate often prefer to have their own security guards rather than call in the police†(422). In conclusion, I agree with Dyson that cyberspace must be controlled, but not by government. Ultimately parents, cyberspace servers, sites, communities, and individuals must regulate this new universe of information. Just as with any successful business in our free enterprise system, supply and demand will dictate whether a cyber site will be a success. Individuals must have total freedom in cyberspace to choose where they want to go and with that freedom comes personal responsibility. Americans value freedom; it is the value that built our great country.

Internet The Prevalence Of On Line Grooming Media Essay

Internet The Prevalence Of On Line Grooming Media Essay The purpose of this short, provocative piece is to purport to the reader that whilst the Internet presents itself as a rich source of information, it also has the propensity to produce various dangers due to the nature of communication and identity construction embedded within the World Wide Web. Following Kapousiss (2010) conception of violence as a tool (Kapousis, 2010), I posit that the Internet is also a tool which deviant individuals are able to exploit through the construction of multiple identities and personas in an attempt to satisfy deviant fantasies whilst retaining their anonymity. My illustrative example of such dangers is the recent proliferation of the sexual on-line grooming of children. THE INTERNET AND THE NETWORK SOCIETY Without question, the Internet is a social phenomenon. The advances in technological systems which have made its emergence possible are the result of social production, and social production is culturally informed (Castells, 2001a: p. 36). The Internet has, in recent years, become the fabric of our lives, (ibid, p. 1) for work, for personal connection, for social networking, for information, for entertainment, for public services, for politics, and for religion (Castells, 2010: p. 64); as a result, it is becoming an integral tool of commerce, communication, and popular culture (Brignall III and Van Valey, 2005). However, despite its universality, a body of literature has emerged criticising the Internet for the de-humanisation of social relationships (Slouka, 1995; Kraut et al., 1998), media reports have linked it with increasing levels of loneliness, depression, and social isolation (McKenna and Bargh, 2000), whilst technopessimists have suggested that the Internet is endowed with t he capability to end civilisations, cultures, interests, and ethics (Berson, 2003: p. 6). Some commentators, however, have adopted a more optimistic standpoint and have defended the Internet arguing that through the performance of roles and construction of on-line identities users create a feeling of community (Rheingold, 1993; Turkle, 1995; also see Young, 2008). For the purposes of this paper, I will present the Internet as neither negative nor positive, but rather, as inanimate, a tool which entails various uses (Brignall III and Van Valey, 2005; Shannon, 2008; see also Kapousis, 2010). This position also mirrors that taken by Castells (2010) who suggests that both consumers and producers utilise the Internet as a tool through producers providing content and shaping the web (op cit, p. 382). The Internet forms part of a much larger, significant social change which has occurred over the past three decades the emergence of the network society (Castells, 2001a, 2009, 2010; van Dijk, 2006 Hardt and Negri, 2000). It is beyond the scope of this short paper to provide a comprehensive, all-embracing analysis of the network society and all of its components, therefore the emphasis will be positioned upon the changes which have occurred in communicatory practices. The network society emphasises the form and organisation of information processing and exchange, in this sense, we may define the network society as a social formation with an infrastructure of social and media networks enabling its prime mode of organisation at all levels (individual, group/organisational and societal) (van Dijk, 2006: p. 20). It is important to note that in Western societies the individual is increasingly becoming the basic unit of the network society, whereas in Eastern societies the basic unit remai ns to be groups such as the family, community, or work team (ibid, 2006). Within this paradigm the Internet can be defined as an integrated network (Castells, 2010; van Dijk, 2006). It is an integration of both data communication and mass communication (van Dijk, 2006), particularly since the emergence of the World Wide Web, which through an explosion of web pages created by organisations, companies, institutions, and user-created content (i.e. blogs, forums, bulletin-board systems (BBS), and non-profit sites such as Wikipedia.org), which has resulted in the mass communicative character of the Internet becoming increasingly visible (ibid, 2006). Consequently, the Internet has become a medium through which communication is mediated on a daily basis. However, the Internet does not replace existing forms of communication but, rather, it supplements them. In this sense, the Internet adds new forms of social capital to traditional ones, these forms may include selecting and contacting complete strangers with particular characteristics, types of online conversat ion, and the initiative to act both on-line and offline (ibid, p. 169). This is evident in a study undertaken by Katz and Rice (2002) which found that more than a tenth of Americans had established on-line friendships. Similarly, they found that over ten per cent initiated offline contact of which a significant majority (85%) described positive experiences (Katz and Rice, 2002). IDENTITY ON THE INTERNET Let me now turn to the issue of identity, particularly identity which is mediated and constructed over the Internet. My suggestion here, is, that the Internet functions as a gateway through which social beings are increasingly enabled to present themselves as they desire (Heyboer, 2007). Thus, any dangers which may result from the construction of anonymous identities which currently exist on the Internet are dependent upon the individuals application of the technology, in this sense, the Internet is a tool (Brignall III and Van Valey, 2005; Shannon, 2008; Kapousis, 2010). The construction of multiple identities, however, is not a new phenomenon. Writing more than half a century ago, Erving Goffman (1990/1959) suggested that individuals create various faces or masks which are applied depending upon the specific social arrangement. The subsequent experiences which the individual encounters help shape their reality and thus forms who they are. As Goffman (1959) suggests: In a sense, and in so far as this mask represents the conception we have formed of ourselves the role we are striving to live up to-this mask is our truer self, the self we would like to be. In the end, our conception of our role becomes second nature and an integral part of our personality. We come into the world as individuals, achieve character, and become persons (p.19) Despite the time period in which Goffman (1959) was writing, and that the identity construction he was theorising primarily occurred in face-to-face interactions, his insights are of high importance in relation to identity construction on the Internet. Of course, a central objection to the notion of self-presentation on the Internet is the importance Goffman places upon the physical setting of interactions, here the setting involves furniture, dà ©cor, physical layout, and other background items which supply the scenery and stage props for the spate of human action played out before, within, or upon it (ibid, pp. 32 33). However, applying the example of social network sites (SNSs) such as Facebook and MySpace, we can posit, albeit hypothetically, that the furniture is replaced by buttons and applications, the dà ©cor replaced by profile pages with varying designs (particularly for MySpace), the physical layout replaced by (in Facebook), communities and so forth, and stage props ma y include the instant chat function or messaging system which are embedded within the wider virtual social environment created by SNSs. Thus, it is possible to suggest that the presentation of self has become virtualised. An example of such virtualisation is present in the about me sections constructed within peoples profile pages. In doing so, users are indulging in a presentation of self whereby they paint a succinct picture of their persona, their self, as they desire; however, it is important to note that such personas may be exaggerated or completely constructed. The following quote, extracted from an about me section on social networking site Vampire Freaks tailored for gothic and industrial culture -, provides an eloquent example of such actions: Im a fucking human bitch! Im an epic nerd. I have no life. Im awesome and Im just that arrogant to admit it. Im also a vegetarian because eating animals is rude, would you go into someones house and slaughter there family because youre hungry? I dont think so. I like cute scene guys who make me smile 🙂 I love to tease my hair and draw my makeup wild. dont like it? I suggest you get off my profile now. I like to get drunk and piss on people, then blame it on the booze 😉 (16-year-old girl from Vancouver) Here, a unique form of self-presentation is present. We learn that the person is vegetarian, heterosexual, and abides to arguably widespread teen culture through the consumption of drugs and alcohol without any form of engagement with the actual person, be it virtual, face-to-face, or otherwise. Two studies have demonstrated the prevalence, amongst children and teens, of identity construction on-line. The first, conducted in 2001, found that 24 per cent of teens (12 17 years-old) who have used IMs (instant messaging) and email or attended chat rooms have constructed a false identity when communicating on-line (Lenhart et al., 2001), this finding was replicated in the second study, undertaken in 2005, which found that 40 per cent of minors (6 17 years-old) indulged in identity play on-line (Livingstone and Bober, 2005). Importantly, a third of teens (33%) reported receiving emails and instant messages off somebody who provided fake information about themselves (Lenhart et al., 2001) and 31 per cent reported receiving unwanted sexual messages (Livingstone and Bober, 2005). The findings which have emerged from these studies suggest that at the core of children and other youths use of the Internet is the formation of a culture in which minors are functioning as active social agents and consciously constructing identities on the Internet. Such actions increase the risk of victimisation considerably, the following section will consider the consequences of identity construction in relation to the on-line grooming of children and minors. WANNA CYBER =P? THE INTERNET AND ONLINE GROOMING Over the past decade, as a result of significant social changes in communicatory practices and the growth in electronic media used to supplement traditional forms of interaction amongst young people, Internet use amongst children and teenagers has grown exponentially. Reports suggest that a considerable number of children and young people (9 17 years-old) now access the Internet (74% at home, 92% at school) on a regular basis (41% daily, 42% weekly) (Livingstone and Bober, 2005), with half of 7 16 year-olds in the United Kingdom having access in their bedrooms (ChildWise, 2010). Meanwhile, in the United States, the number of teens (12 17 years-old) going on-line has now reached 93 per cent (Lenhart et al., 2010). Due to this almost ubiquitous use and increased interaction with the Internet, children are now at a considerably greater risk of deviant individuals who hide behind the electronic cloak of deviance (Di Marco and Di Marco, 2003) the Internet provides through retaining the anonymity of an individuals identity. Such risks are evident in the increasing number of global sex crimes which are committed over the Internet, particularly against children and youths (Leander et al., 2008), with as many as three million crimes reportedly occurring in 2006 (Kierkegaard, 2007). Thus, the purpose of this section is to illuminate the sexual on-line grooming of children, an increasing phenomenon (Shannon, 2008), as an unintended consequence (Merton, 1968 [1938]) of the social changes in our communicatory practices and the influence which technology has imposed upon such changes. The sexual grooming of children is not a new phenomenon, neither is the conceptual use of the term grooming. The term has been in circulation for a considerable period of time, for the most part applied by psychologists in attempts to analyse patterns of deviant sexual behaviour (McAlinden, 2006). However, the area has suffered from a lack of academic inquiry and thus the term grooming has become increasingly ambiguous, particularly in its application (Craven et al., 2006). Nevertheless, the most reliable definition is provided by Gillespie (2002) who defines grooming as the process by which a child is befriended by a would-be abuser in an attempt to gain the childs confidence and trust, enabling them to get the child to acquiesce to abusive activity (Gillespie, 2002: p. 411). Through avoiding the use of the term paedophile, this definition provides a clarity concerning the rationale of grooming and the systematic stages such processes are most likely to take. Traditionally, the process of sexually grooming a child with the intent to abuse them would require assuming a position of trust (such as a teacher, caretaker, or lollypop man). From this, the individual would form a relationship with his/or her victim before attempting to engage in sexual activity Traditionally, the sexual grooming of children usually occurred when an adult would assume a position of trust (such as a teacher, caretaker, or lollypop man) and build a relationship with the intention to ultimately abuse the minor (Finkelhor, 1984). However, the Internet has now offered itself as an application through which like-minded individuals can far easily access such social spaces where children hang and convalesce, such as social network sites or chat rooms. As Shannon (2008) eloquently states, (the Internet) has created a new and for the most part completely unmonitored interface between children and adults (Shannon, 2008: p. 160). As has been noted, research in this area is quite limited (McAlinden, 2006; Shannon, 2008). Nevertheless, a comprehensive study conducted by Wolak et al., (2004) incorporating interviews and data from 2,574 law enforcement agencies and 129 minors (13 to 17 years-old) produced important results concerning the study of the on-line grooming of children. The authors found that whilst offenders were frequently deceptive on-line (52%), only a small proportion falsified their age by claiming to be over 18 (5%) (Wolak et al., 2004). The study also supported Livingstone and Bober (2005) and Lenhart et als (2001) findings with a considerable minority of minors (9%) claiming to be over 18 (ibid, 2004). The findings demonstrate the dangers which the Internet enables through the formation of a culture whereby children and other youths are, in some cases, presenting themselves as adults without the constraints of the physical world, it is also important to note that this may be due to the impositi on of a consumerist culture whereby children are sexualised, for example, through the provision of shirts with quotations such as pornstar, lingerie and padded bras (Hennessey, 2010). As David Cameron suggests, Girls are encouraged to dress like women, wear lingerie and worry about what they look like (Cameron, 2010 cited in ibid: unpaginated). Important findings also relate to the nature of on-line interactions, for example, in a majority of instances sexual topics were raised and discussed with the victim on-line (83%) and a considerable number engaged in cybersex (20%) (ibid, 2004). Furthermore, a majority of on-line interactions transcended into offline meetings (74%), of which a frightening proportion (93%) resulted in sexual activity between the victim and offender, it is important to note, however, that a majority of sexual activity (79%) was consensual (ibid, 2004). Wolak et als (2004) findings raise considerable concerns regarding the on-line interaction mediated by minors. It appears, on the basis of the evidence, that children, whilst technically proficient, are culturally unaware of the wide-reaching, unintended, consequences of their actions on-line through the construction of identities and interactions of a sexual nature with older adults. However, put another way, one might suggest that as half of the adult offenders were deceptive (to some extent) a considerable amount of on-line grooming was conducted through the formation of intimate relationships, a hallmark of grooming practices. Indeed, in the study, 50 per cent of victims reported feeling close or in love with their offenders (ibid, 2004). Such evidence leads one to ask the question Is the Internet dangerous, particularly for children? My response to this is that the application of the technology, by both children and adults, provides the risks of victimisation and dangers for chi ldren. Thus, it is both a social and a public policy issue that is at hand. We must educate our children about the dangers of on-line communication, ensuring that they are aware and take the appropriate steps necessary to avoid victimisation. In fact, lessons in using the Internet safely are to become a compulsory part of the curriculum for primary school children, in the United Kingdom, from September 2011 (Fildes, 2010). In conclusion, the Internet has, without doubt, fundamentally transformed the way human beings communicate on a global scale. As Castells (2010) notes the Internet has posted the fastest rate of penetration of any communication medium in history: in the United States, the radio took 30 years to reach 60 million people; TV reached this level of diffusion in 15 years; the Internet did it in just three years after the development of the World Wide Web (op cit, p. 382). It is important that whilst we view the overall changes as positive, we are also aware of the dangers that the Internet poses, especially for one of the most vulnerable cohorts of wider society our children.

The Vikings Essay examples -- History Historical Research Papers

The Vikings Typically, the image of a Viking is a barbaric, bearded man plundering and destroying a neighboring village. This is actually the stereotypical viewpoint. In actuality, Vikings, have a very different image. For example, Vikings did not wear furry boots or furry armor, they did not have horned helmets, they invaded Britain, and they also were the first to discover America! They were also experts in nautical technology, crafts, trading, warfare and many other skills (Jonsson 1). With all of these traits, the Vikings seem like an unstoppable force in the European continent. But, who were the Vikings? The Vikings were actually venturesome seafarers. This means that they were travelers who were constantly exploring and looking for new areas of land. There roots can be traced all the way back to 6000 B.C. were nomadic men traveled in primitive crafts up the Denmark coast. Fast forward two millennia and these nomadic people have established permanent homes, but still using the boat for food and travel. As stated before, they were not just raiders, although they did do this frequently, but they were actually expert traders, trading all around the world. It wasn’t until around 793 A.D. that a Viking explosion took place in northern Europe (Jonsson 2). Raids began to take place on neighboring villages and their places of worship. To some this is the only type of knowledge they have about Vikings. However, their culture was something to be admired. Trading, religion, and everyday life are all important parts of a Viking culture. Trading was a critical part to the culture life of a Viking. This task brought in many important goods that the Vikings needed to live an ordinary life. The Vikings were the international tradesmen of their time. In Constantinople (Istanbul) they traded silk and spices for slaves that they had brought from Russia. They Amber they found in the Baltic area and they brought furs, skins, and walrus tusk ivory to the trading towns in Western Europe from the northern parts of the world such as Greenland. The Vikings founded trading cities in Scandinavia such as Birka, Ribe, Hedeby and Skiringsal. In Ireland they founded terrific trade in Dublin and, in England, they made the city of York flourish to become the most important trading town outside of London (La Fay 149-150). At a time when old trade routes between east and west thro... ...of goods with the Vikings. In everyday life, every one of us is in search of the right food, the best and warmest clothing, and the perfect place to live. Religion is still important to the American people, just like it was to the Vikings way back then. And even today, the American people exchange goods through the use of trading. However, in the present, we use plenty of money to get the supplies we need to survive. The Vikings culture can be seen as a way of survival. If they didn’t work hard enough to get the items they needed to survive, they would die off. So, the Vikings were more than a bunch of wild men running around northern England destroying cities and killing people. They strived to lead a healthy life to the fullest extent possible during their time. Many people in northern England who are descendants of the Vikings are proud to be a progeny of such a dominant and prestigious culture.BIBILIOGRAPHY Works Cited La Fay, Howard. The Vikings: Washington, D.C., National Geographic Society, 1972 Jensen, Ole Klindt. The World of the Vikings: London, England. Berne Convention, 1967 Wernick, Robert. The Vikings: Morristown, New Jersey. Time-Life Books Inc. 1979

Essay --

Introduction- Fashion is richly embedded in the history and culture in France. The country is the home of many famous designers, and is credited with creating the concepts haute couture and prà ªt-à  -porter; two core segments of the fashion industry. Today Paris, Milan, London, and New York are the â€Å"Big Four† fashion capitals in the world. While France is well known to be the oldest fashion empire in the world, with expansion of the industry, is it still considered the leader? 1) History of Fashion in France A quote by American poet, Allen Ginsberg says, â€Å"You can’t escape the past in Paris, and yet what’s so wonderful about it is that the past and present intermingle so intangibly that it doesn’t seem to burden.† In order to truly understand the large role that fashion plays in a culture where the past is such a large part of the present, one must learn about its deep history and evolution. The first time clothing was seen as more than a practicality, and closer to a status symbol was during the reign of King Louis XIV. King Louis XIV, also known as Louis the Great or the Sun King, was a monarch of the House of Bourbon and ruled as King of France and the Kingdom of Navarre from 1643 until his death in 1715. He was known for adorning himself in silk, diamonds, and artisanal shoes and jackets (Fashion and Power). He used these items of luxury to control and express his power to France, its residents, and the rest of Europe. Shortly after Louis XIV’s death, Louis XVI came into power. King Louis XVI’s wife, Marie Antoinette was also a pioneer in the French fashion culture. As the Queen of France from 1774-1792, her life was full of extravagance and luxury and she wanted her fashion to be representative of her lifestyle. In fact, she w... ...businesses reviewed annually to preserve the reputation of such a prestigious association. Chambre syndicale Du Prà ªt-à  -porter des Couturiers et des Crà ©ateurs de Mode is a group made up of haute couture houses and fashion designers who design women’s ready-to-wear fashion, and the Chambre syndicale de la Mode Masculine is a group exclusively for men’s fashion. Since 1935 the Fà ©dà ©ration’s headquarters have been located at 100 rue de Faubourg Saint Honorà © in Paris’s 8 arrondissement; in the heart of the city where it all began. Combined, the three trade organizations have over 100 corporate members. A unique quality of the Chambre Syndicale de la Haute Couture and the Chambre syndicale Du Prà ªt-à  -porter des Couturiers et des Crà ©ateurs de Mode, is that it accepts international members as well. This is said to reflect the quickly expanding globalization of the industry. Essay -- Introduction- Fashion is richly embedded in the history and culture in France. The country is the home of many famous designers, and is credited with creating the concepts haute couture and prà ªt-à  -porter; two core segments of the fashion industry. Today Paris, Milan, London, and New York are the â€Å"Big Four† fashion capitals in the world. While France is well known to be the oldest fashion empire in the world, with expansion of the industry, is it still considered the leader? 1) History of Fashion in France A quote by American poet, Allen Ginsberg says, â€Å"You can’t escape the past in Paris, and yet what’s so wonderful about it is that the past and present intermingle so intangibly that it doesn’t seem to burden.† In order to truly understand the large role that fashion plays in a culture where the past is such a large part of the present, one must learn about its deep history and evolution. The first time clothing was seen as more than a practicality, and closer to a status symbol was during the reign of King Louis XIV. King Louis XIV, also known as Louis the Great or the Sun King, was a monarch of the House of Bourbon and ruled as King of France and the Kingdom of Navarre from 1643 until his death in 1715. He was known for adorning himself in silk, diamonds, and artisanal shoes and jackets (Fashion and Power). He used these items of luxury to control and express his power to France, its residents, and the rest of Europe. Shortly after Louis XIV’s death, Louis XVI came into power. King Louis XVI’s wife, Marie Antoinette was also a pioneer in the French fashion culture. As the Queen of France from 1774-1792, her life was full of extravagance and luxury and she wanted her fashion to be representative of her lifestyle. In fact, she w... ...businesses reviewed annually to preserve the reputation of such a prestigious association. Chambre syndicale Du Prà ªt-à  -porter des Couturiers et des Crà ©ateurs de Mode is a group made up of haute couture houses and fashion designers who design women’s ready-to-wear fashion, and the Chambre syndicale de la Mode Masculine is a group exclusively for men’s fashion. Since 1935 the Fà ©dà ©ration’s headquarters have been located at 100 rue de Faubourg Saint Honorà © in Paris’s 8 arrondissement; in the heart of the city where it all began. Combined, the three trade organizations have over 100 corporate members. A unique quality of the Chambre Syndicale de la Haute Couture and the Chambre syndicale Du Prà ªt-à  -porter des Couturiers et des Crà ©ateurs de Mode, is that it accepts international members as well. This is said to reflect the quickly expanding globalization of the industry.

How to Improve Your English

Language plays and important role in human life. Out of all the languages in the world, English is considered as the international language. And me as an immigrant I think it’s very important to work on improving my English skills in order to communicate with people easier, get more job opportunities, and most importantly to get into college. There are plenty of ways to improve your English. To improve your English conversation and oral skills you should watch American movies and T. V. shows with English subtitles, and try to really listen!You should also try and communicate as much as you can and don’t be shy of your accent or your lack of grammar, just know that you’re doing this for the best and to have better English in the future. Personally that helped me a lot and I would strongly advise any person who’s looking to improve their English to use this method. Now if you want to improve your reading skills, just simply, read! Read anything and everythin g in English. You can read story books, newspapers, magazines, blogs, comics, English textbooks, instructions and ingredients on food packages, advertisements or even online articles if you want.Honestly, in our days just going on the internet can be a lot of reading, and with the internet being most in English, it would be a very good and fun way for you to improve your reading and reading speed. However, always remember, do something, anything. Just don’t do nothing, because if you don’t do anything, you will not get anywhere. Don't be in too much of a hurry though. You're setting off on a long journey and there'll be delays and frustrations along the way. Sometimes you'll be in the fast lane and other times you'll be stuck in traffic, just take your time to really enjoy the experience.